COMPETITION
In collaboration with the 2020 Norwich Science Festival ‘At Home’, we are running a Young Communicators Competition. Read on to find out more...

The Project
The Conscious Consumers project enables young people to explore topical issues that span the boundaries of agriculture, food and society. Focussing on three topics; plant-based diets, food miles and personalised nutrition, use the resources to consider what it means to be a conscious consumer and think about how the choices we make everyday impact on the environment and our wellbeing.

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Who is it for?
This project is open to independent learners and schools and we invite young people aged 13 – 19 and teachers to download the PowerPoint presentations and activity documents for free. While the resources were made with year 9 PSHE students in mind, we feel the project is of general interest to young people and in a school setting, would make a valuable addition to several areas of the curriculum.

How to get involved
Download the resources and work through the three topics, recording your thoughts in the project workbook as you go along. When you have finished, decide which topic interested you most and think of a research question to explore the topic in more detail. For example, if you were particularly interested in the topic on food miles, you may like to do a study on the food miles of ingredients in your kitchen at home or used by the school canteen. The workbook has a few example questions to give you some inspiration.

Communicate your Results
Complete the challenge by using what you have learned from your extended research to design some communication materials to dispel common myths and help people gain a better understanding of the topic. This could be in the form of a blog, a poster, leaflets or a video/podcast for example. Or, you could choose to take action by developing a campaign to collect real data and report your findings or to encourage people or companies to change behaviours.

COMPETITION INFO
If you would like to enter the competition then make a short (no longer than 3 minutes) video to communicate your results. The competition is open from the 24th October – 18th December 2020. See the Norwich Science Festival website for full details about the judging criteria, the prizes on offer and to download an application form or if you’ve already done that, download the Conscious Consumers resources below to begin your research. Good Luck!

For Teachers
In this time of remote learning and teaching we encourage teachers to use the resources in a way that is best for them and their students, and we would be interested to know the different approaches schools take. We would also like to find out what the students think about the project and so there are student and teacher feedback forms to download that we would very much appreciate receiving back to help refine the project.

Here is one school’s approach and some early feedback:

Teacher Stephanie Grant from the Norwich School has started a group of year 9’s off on the Conscious Consumers project and also a group of sixth formers.  The idea being that once the year 9 students have worked through the activities and decided on research questions that they’d like to investigate, Stephanie will put them into small groups to carry out the challenge part of the project, with each group being assigned a sixth former to act as a mentor.

One of the sixth formers who has worked through the activities provided some excellent early feedback;

“This morning I worked through and completed the conscious consumers activity and found the whole thing thoroughly interesting and enjoyable. During the time I went through the power points, researched, wrote notes and watched the videos, I learnt more about nutrition, consumption and its environmental impacts than I ever have before.

I also plan on completing the challenge of producing some sort of communication material, possibly in the form of a podcast”.

We look forward to seeing how the year 9’s progress with the project and develop their research skills to complete the challenge!

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If you need any assistance with the resources,  wish to discuss the project or to notify us that your school is taking part, email Jenni.rant@jic.ac.uk

The Team
The Conscious Consumers project was only made possible with funding from the Chadacre Agricultural Trust and by working in partnership with some of our supporters. We joined forces with the Science, Art and Writing (SAW) Trust, the Youth STEMM Award (YSA) and Linking Environment And Farming (LEAF) Education. We are very grateful to all involved!

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